Event taking place has a part of the communication campaign « Come as you are» transmitting proximity, diversity and spirit of welcome values.
Developing of an interactive Photobooth as a part of the « Come as you are » campaign. With it’s tactile interface, the Photobooth granted people to take a picture of them and integrated them instantly into the campaign ad in a giant screen in the middle of the esplanade La Défense.
Visitors received their picture in real-time by e-mail. 580 participants 5510 e-mails collected 1 200 000 views on Youtube.