UBER wanted to start 2016 in a very special way: they decided with their agency MARCEL to personally wish a happy new year to everyone who wanted it.
So, we set up cameras on mini UBER cars, we created an API collecting the name and destination of the ones who asked for a wish and started a live stream.
We drove the cars inside the UBER office during a full day, 10 hours of streaming and it was a blast !
2300 people ordered a UBERWISHES and many blogs related the event.
The hashtag was even in the trending topic of Twitter.