Advertising campaign in France from the Brazil office of tourism.
For the first time in France, in collaboration with Mediavision and the Brazil Office of tourism, we presented a complete interactive movie in three Parisian movie theatres.
Several sensors were positioned in the room in order to detect the public’s moves and transcript it on the screen.
The aim is to engage the audience to make an impact on the content of advertising. This binding method allows real involvement of the viewer.
10400 participants in 6 days.