Using an exhibition in Shanghai, Dior’s brand organized an event around its mythical Lady Dior bag.
« Lady Dior As Seen By »: the history of making this legendary bag is coupled with works of artists to whom the brand gave carte blanche.
We developed an interactive interface consisting of an iPad and a 3D holographic screen.
The iPad application let people customize the bag with their own choice of colors, pattern and objects. Every step is live broadcasted via hologram.
When finished, visitors are invited to take a picture with it: their personalized Lady Dior bag will be integrated to their picture and send to their mail afterward.
Dior Shanghai, Tokyo and Milan exhibitions. Vidéo - Soixante circuits