On the occasion of the 2015 SIHH in Geneva, Cartier wished to reveal their new line of watches « Clé de Cartier ».
The reveal had to convey elegancy and delicacy to echo the fluid and harmonious lines of it’s rounded profile.
Realization of the 3D model of the watch and animation for a 1-minute movie.
The watch is gradually revealed with slow moving lights underlying the shape.
The short movie has been projected in a loop on a giant black board within the Cartier showroom, allowing visitors to discover the new line before everyone.
3D and animation: Agents Zed Technical team: Lumens8